codebullsteam.com
CodeBulls | Web Design & Development
CodeBulls is a full-cycle web development agency that specializes in designing, building, integrating, scaling, and maintaining dynamic software solutions.
We set out to create a completely new design system that delivers top-tier usability and a cohesive aesthetic across every section of the website.
I led the project and worked across all aspects of the new design system—including visual design, UX, and interaction. I also revamped the UX of key pages while collaborating closely with developers to bring the vision to life.
My Role
Web Design, Interaction, Prototyping, Branding & Development.
Project Time:
6 weeks
Improvements:
- Sessions: +70%
- Pageviews: +80%
- Bounce Rate: -12%
Challenges →
This project was unique. We had to confront our own assumptions and bias, which made user empathy and objectivity especially important.
Design Sprints
We applied design sprints to quickly define problems, ideate solutions, and prototype fast.
End-to-End Collaboration
Engineers were able to implement final designs rapidly, showcasing strong team alignment and delivery.
Design Kit
A custom design kit ensured visual consistency and streamlined collaboration across the platform.
Wearing Many Hats
Being in a startup environment meant I took on multiple responsibilities—from research and sketching to testing and final designs.
Personalization
Our goal was to showcase what we, as a team, are capable of. The deisgn needed to connect quickly with potential clients by highlighting key points of trust and credibility.
We placed stroong emphasis on:
- • Content strategy
- • Conversion-driven UX
- • A visual identity that communicates professionalism and innovation
TIPS: We added an interactive "Weekly Insight" widget that updates with each click, adding a dynamic and personal layer to the experience.
Weekly Insight changes each time the user clicks the icon.
Footer Design
Style Concepts
We leaned into existing branding while evolving the visual language to feel more modern, credible, and welcoming.
The use of space-themed backgrounds and bold imagery helped us tell our story and highlight our values—while maximizing impact on key project pages.
Bringing it all together
The new CodeBulls website is modern, professional, and reflective of our brand’s youth and strength.
With improved architecture and intuitive navigation, visitors can now explore services, blog posts, and projects with ease—and get in touch with us effortlessly.
