codebullsteam.com
CodeBulls | Web Design & Development
CodeBulls is a full-cycle web development agency that works designing, building, integrating, scaling and maintaining dynamic software solutions.
We set out to create a brand-new design system to ensure it encompasses best-in-class usability and aesthetics across all corners of the website.
I led the project and worked on all aspects of the new design system, including its visual, UX and interaction design. I also revamped the UX of key pages while my developer colleagues helped implement my designs.
My Role
Web Design, Interaction, Prototyping, Branding & Development.
Project Time:
6 weeks
Improvements:
- Sessions: +70%
- Pageviews: +80%
- Bounce Rate: -12%
Challenges →
This project was special because it was for our own company and we had to confront our own assumptions,
Design Sprints
We were able to effectively apply the design sprints process to identify the problem, ideate on the solution, prototype and implement the final product.
End to end
The fact that the engineers were able to code the final designs in such a short period of time demonstrated our ability to execute and ship features as a team.
Design Kit
Helped us to maintain consistency in the look and feel across different parts of the platform.
Juggled many different hats
Working in an early-stage startup is not easy. I dedicated hours conducting research, sketching, testing and designing the final product.
Personalization
In this new website we wanted to demonstrate what we are capable of as a team.
We needed a strong design to immediately connect with potential customers by showcasing the key points that make us industry leaders.
We approached the project with a strong focus on content strategy, to ensure the valuable trust and credibility points would drive the design.
Weekly Insight changes each time the user clicks the icon.
Footer Design
Style Concepts
We had existing branding, and we wanted to stay true to that while creating a design that felt professional, trustworthy, and welcoming.
The imagery and space backgrounds tells the story of our work and values, so we wanted to give it as much space as possible. The projects in particular creates a huge opportunity to use visual storytelling to drive conversions.
Bringing it all together
The new CodeBulls website is modern, professional, and true to our young and strong brand.
The improved information architecture and navigation creates a more intuitive user experience, making it simple for visitors to browse services, blog posts, view proof of our work, and easily contact us. Go to the live website here.
